Accountants as language workers

It is probably the least intuitive way of describing accountants, but these number-crunchers are, in fact, also language workers.

This part of their professional identity is largely hidden for at least two reasons. First, most of their communication work is done virtually and, in some cases, from home, as in the experience of home-based offshore accountants. These professionals have been managing the communication challenges (including feelings of isolation) linked to working from home long before the COVID-19 pandemic forced other office workers across the globe to work remotely. Second, the prevailing occupational stereotype tags them as good with numbers but bad with words, along with the stigma of being boring, grey, and introverted to a fault, as popularly depicted in media.

The perennial shaming of accountants’ linguistic competence motivated my linguistic ethnographic study of this occupational group. Using critical discourse analysis and the sociolinguistic lens of performance, I examined how students in top accounting schools in Metro Manila are trained to communicate for the globalized workplace and how they communicate on the job as onshore and offshore accountants. This project offers some novel threads in ongoing discussions about the linguistic experience of workers in the rapidly expanding, highly multicultural and multilingual offshoring industry in Global South countries like India and the Philippines.

My research builds on current understandings of these number-centric workers theoretically and methodologically. In terms of theory, I argue that since ‘good communication’ is a social construct that is rhetorically and interactionally reproduced in academia and the profession, labelling accountants as ‘poor communicators’ should not be treated as fact. Rather, as in other stereotypes tied to different social groups, it should be interrogated. While previous studies have predominantly explored how accountants are ‘poor communicators,’ I take a step back and ask: Where and how is this idea of ‘accountants as poor communicators’ deployed, by whom, and for what reasons? In terms of method, my study demonstrates how examining together (rather than separately) the education and work domains can help provide a big-picture understanding of how language practice and ideologies are (re)produced and (re)shaped across the entire field continuity—from formal education to hiring to employment. This approach has revealed that the echoing of the deficit discourse that highlights curricular and competence gaps of accounting schools and accounting practitioners is a very limited and limiting view of Global South accountants and their globalized work.

I briefly present some of my PhD thesis findings in my 3MT. But for a more detailed and exciting discussion about this special group of language workers, you may check out my new monograph, Communication that Counts: Language Practice and Ideology in Globalized Accounting. It is the latest title in the “Language at Work” series of Multilingual Matters lined up for release in December 2022. You may want to take advantage of the generous discount offered until the end of the year by using the code: CCLPIGA75 when you place your order through the publisher’s website.

About the book

To date, communication research in accounting has largely focused on the competencies that define what constitutes ‘effective communication’. Highly perception-based, skills-focused and Global North-centric, existing research tends to echo the skills deficit discourse which overemphasizes the role of the higher education system in developing students’ work-relevant communication skills. This book investigates dominant views about communication and interrogates what shapes these views in the accounting field from a Global South perspective, exploring the idea of ‘good communication’ in the globalized accounting field. Taking the occupational stereotype of shy employees who are good with numbers but bad with words as its starting point, this book examines language and communication practices and ideologies in accounting education and work in the Philippines. As an emerging global leader in offshore accounting, the Philippines is an ideal context for an exploration of multilingual, multimodal and transnational workplace communication.

What others are saying about the book

This book is a welcome addition to the English for Specific Purposes (ESP) materials in the field of accounting. It explores the way students and professionals in accounting communicate and emphasizes the importance of well-defined relationships and effective communication in globalized accounting work. The volume is one of only a handful of resources ever produced focusing on ESP in accounting and in the context of the Philippines. (Marilu Rañosa-Madrunio, University of Santo Tomas, Manila, The Philippines)

Tenedero comprehensively and carefully traces how ideologies about languages and effective communication are mobilized in the field of globalized accounting – from the Philippine classrooms where communication skills are part of the accounting curriculum to the workplaces where offshore and onshore accounting services are offered. A must read for understanding what counts as communication and how communication counts in work where language is seemingly marginal. (Beatriz P. Lorente, University of Bern, Switzerland)

Reference

Tenedero, Pia Patricia P. (2022). Communication that Counts: Language Practice and Ideology in Globalized Accounting. Bristol: Multilingual Matters.