Have you ever felt a wall of textbooks around you, obstructing your vision and thinking, rather than widening your horizon? That’s how one of my research participants, let’s call him…
This is the story of a young Pakistani man, let’s call him Reza. Reza spent his early years in what was then East-Pakistan and what is today a different country,…
Seeing that Kraft’s idea to brand their new Vegemite cheese spread as iSnack 2.0 has just backfired badly on them, I’m not so sure about the wisdom of talking about…