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Australia

Linguistic landscapes

French – the brand

Installment #6 in the mini-series on multilingual signage Multilingualism sells! Some forms of multilingualism that is. In the world of marketing, languages operate like brands: they are a signifier for…
Ingrid Piller
May 19, 2010
Linguistic landscapes

Toiletology

Installment #4 in the mini-series on multilingual signage Toilets as an object of sociolinguistic research?! Not likely?! Think again! Today, I am going to discuss toilet signage as an indicator…
Ingrid Piller
May 7, 2010
Linguistic landscapes

Croc warning

I took a picture of this sign during a family holiday in Cairns. My then-six-year-old daughter noticed the German “Achtung” and so asked why it didn’t say “Warning” in her…
Ingrid Piller
December 4, 2009