Language in the catfish war I’ve just read False Economy and in addition to learning many new intriguing things about economic history, I’ve also learnt that the catfish war, was,…
Persian version of my blog post about transliterated brand names Translated by Setareh Felfelian (ستاره فلفلیان) London Dairy ad on a building in Abu Dhabi, UAE Igloo ad on truck…
Installment #6 in the mini-series on multilingual signage Multilingualism sells! Some forms of multilingualism that is. In the world of marketing, languages operate like brands: they are a signifier for…
Installment #5 in the mini-series on multilingual signage Signage not only appears in public space. Through our consumption of all kinds of products, we bring a multiplicity of signs into…
The supermarkets of Germany are the site of a more sinister example of multilingual diversity marketing. The pictured chip packet leaps off the shelf with its mix of German, English…
London Dairy ad on a building in Abu Dhabi, UAE Igloo ad on truck in Abu Dhabi, UAE I’ve just come across a 2006 University of South Africa MA thesis investigating…
Ridiculous English signs English speakers sometimes like to amuse themselves with ridiculous English signage from around the world. www.engrish.com is a typical example and I have to admit that there…
This chocolate wrapper turned up in my child’s trick-or-treat bag and now we don’t know which language Prestÿ is! Anyone out there who can help? One dad in our trick-or-treating…