Ingrid and Kimie are thrilled with the positive echo to the launch of the L.CoM portal! We are tickled pink by the fact that one blogger has gone so far as to call it “hope for a generation of sociolinguists.” To live up to the challenge, we’ve got a new blog post, which challenges the discipline to re-invent itself in response to the way our subject matter has changed. We are looking forward to your feedback and lively debate!