Tag Archives: Marketing

Toiletological English Toiletological English

Posted on October 6, 2011 by Ingrid Piller

Can you guess what kind of product the following text is promoting? Your well-being is close to our heart rail&fresh [product] areas are bright and friendly and leave nothing to be desired. The [product] facilities are kept perfectly clean round … Continue reading →

Posted in Language & globalization | Tagged , , , , , , , , | 3 Comments

buyern انگلیسی، آن نا-زبان

Posted on February 7, 2011 by Ingrid Piller

Persian version of my blog post about English as the non-language of globalization. Translated by Niloufar Behrooz (نیلوفر بهروز) (نوشتار شماره ٢ در مجموعه نوشتار های کوتاه درباره ی نشانه های چند زبانه) اغلب تابلوهایی كه در مكان هایِ عمومیِ حالِ … Continue reading →

Posted in Language & consumerism, Language & globalization, فارسی | Tagged , , , , , , , , , , , , , , , , , , | 18 Comments

Trafish_fillet Language in the catfish war

Posted on November 13, 2010 by Ingrid Piller

Initially, US catfish lobbyists delivered a heavy blow to Vietnamese catfish producers when they convinced US lawmakers to implement a law that banned imported catfish from being called “catfish.” Both the US and Vietnamese fish are in the same order … Continue reading →

Posted in Language & consumerism | Tagged , , , , , , , , , , , , , | 1 Comment

Banal multilingualism

Posted on June 17, 2010 by Ingrid Piller

As someone who is concerned about Australia’s monolingual mindset and the damage it does to individuals and our society as a whole, I probably should have been pleased to discover this souvenir apron and stove gloves in a Sydney dollar … Continue reading →

Posted in Language & consumerism, Recent Posts | Tagged , , , , , , , , | 10 Comments

French – the brand

Posted on May 19, 2010 by Ingrid Piller

Installment #6 in the mini-series on multilingual signage Multilingualism sells! Some forms of multilingualism that is. In the world of marketing, languages operate like brands: they are a signifier for something else but they are devoid of substance. To phrase … Continue reading →

Posted in Language & consumerism, Recent Posts | Tagged , , , , , , , , | 2 Comments