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French

Language and tourism

English in Iran

Even a casual observer of the linguistic landscape in Iran will have to conclude that Iranians have a collective fetish for English. Almost all public signage is bilingual in English…
Ingrid Piller
December 30, 2010
Linguistic landscapes

French – the brand

Installment #6 in the mini-series on multilingual signage Multilingualism sells! Some forms of multilingualism that is. In the world of marketing, languages operate like brands: they are a signifier for…
Ingrid Piller
May 19, 2010