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Tag Archives: French
Multilingualism 2.0
The social networking market research site Inside Facebook has some intriguing language stats. In July, the fastest-growing languages on Facebook were Portuguese, Arabic, Spanish and French. The Portuguese growth rate was a staggering 11.8%. Arabic grew by 9.2%, Spanish by … Continue reading
French – the brand
Installment #6 in the mini-series on multilingual signage Multilingualism sells! Some forms of multilingualism that is. In the world of marketing, languages operate like brands: they are a signifier for something else but they are devoid of substance. To phrase … Continue reading
Posted in Language & consumerism, Recent Posts
Tagged advertising, Australia, banal nationalism, brand names, France, French, globalization, Marketing, Multilingualism
2 Comments
French Language Day
I missed the UN’s French language day! It’s not the fact that I missed it that bothers me – I’m late for pretty much everything – it’s the fact that there is such a thing as a UN-sponsored French language … Continue reading
Posted in Language learning, gender & identity, Recent Posts
Tagged Arabic, banal nationalism, Chinese, English, French, globalization, Monolingualism, Multilingualism, Russian, Spanish
1 Comment
Korean beats French
If you could choose to learn a foreign language, which one would it be? And why? Such choices are usually constrained by what is on offer. However, someone must choose the offerings – e.g., language policy makers around the world … Continue reading