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Tag Archives: brand names
انگلیسی، آن نا-زبان
Persian version of my blog post about English as the non-language of globalization. Translated by Niloufar Behrooz (نیلوفر بهروز) (نوشتار شماره ٢ در مجموعه نوشتار های کوتاه درباره ی نشانه های چند زبانه) اغلب تابلوهایی كه در مكان هایِ عمومیِ حالِ … Continue reading
Posted in Language & consumerism, Language & globalization, فارسی
Tagged airport, banal nationalism, Bavaria, brand names, consumption, English as a Global Language, globalization, globalization of nothing, Linguistic landscape, Marketing, انگلیسی, انگلیسی به عنوان زبان جهانی, جهانی سازی, زبان های انگلیسی در جهان, فرودگاه, ملی گرایی مبتذل, نام های تجاری, چشم انداز های زبان شناختی, چندزبانگی
18 Comments
Language in the catfish war
Initially, US catfish lobbyists delivered a heavy blow to Vietnamese catfish producers when they convinced US lawmakers to implement a law that banned imported catfish from being called “catfish.” Both the US and Vietnamese fish are in the same order … Continue reading
Posted in Language & consumerism
Tagged advertising, Australia, brand names, China, consumption, English, globalization, language and food, Latin, Marketing, Thai, USA, Vietnam, Vietnamese
1 Comment
نام های تجاریِ نویسه گردان
Persian version of my blog post about transliterated brand names Translated by Setareh Felfelian (ستاره فلفلیان) به تازگى به يك پايان نامه ی کارشناسی ارشدِ نوشته شده در دانشگاهِ آفريقاى جنوبى در سال ٢٠٠٦ که درباره ی تبليغاتِ مربوط به … Continue reading
Posted in Language & consumerism, فارسی
Tagged Abu Dhabi, advertising, Arabic, brand names, English, English as a Global Language, English in the Middle East, globalization, globalization of nothing, Iran, Monolingualism, Multilingualism, Persian, transliteration, انگلیسی, تک زبانی, نام های تجاری, نویسه گردانی, چند زبانی
3 Comments
French – the brand
Installment #6 in the mini-series on multilingual signage Multilingualism sells! Some forms of multilingualism that is. In the world of marketing, languages operate like brands: they are a signifier for something else but they are devoid of substance. To phrase … Continue reading
Posted in Language & consumerism, Recent Posts
Tagged advertising, Australia, banal nationalism, brand names, France, French, globalization, Marketing, Multilingualism
2 Comments
Banal nationalism for breakfast
Installment #5 in the mini-series on multilingual signage Signage not only appears in public space. Through our consumption of all kinds of products, we bring a multiplicity of signs into our homes. In this slide show, I’ve assembled images of … Continue reading
Posted in Language & consumerism, Recent Posts
Tagged advertising, Australia, banal nationalism, brand names, Linguistic landscape, Marketing
3 Comments
