Image from a university website “An amazing student experience awaits you!” - “a multicultural vibrant experience” in a “stunning landscape” covered by “year-round sunshine.” These phrases do not come from a…
LI Jia and LV Yong, Yunnan University *** Editor’s note: There is a Chinese saying that two heads are better than one (三个臭皮匠赛过一个诸葛亮). This proverb emphasizes both collective wisdom and the…
Advertisement for Wall Street English Institute “Do you speak English?” is a frequently asked question, which Saudi people must be prepared to answer with a confident “Yes!” when applying for…
"This is English", a shop assistant told me. Language is literally “on the move” in the writing on clothing. We’ve all seen it but may not have taken much notice.…
The Muslim holy month of Ramadan has just come to an end. Like Christmas, Diwali or a wedding, the closing holiday, Eid al-Fitr, constitutes a massive occasion for gift-giving. In…
Intercultural communication advice is a strange genre. Filling shelves and shelves in bookshops and libraries and now with a well-established presence on the Internet and in training workshops, it portrays…
Do clouds over VW equal clouds over Germany? The Volkswagen (VW) emissions scandal has received significant media coverage in and outside of Germany. Besides accounts of the developments that led…
'Luxury permanent' Mongolian yurt for sale on Alibaba Last week when I saw in my friends’ Wechat group an advertisement for delicately made Mongolian yurts, I thought of an article…
The front cover of the tourist map of multilingual Macau Last week I had the privilege of visiting the University of Macau and in Macau I discovered yet another unique…
Star teacher Ruby Hsu (Source: ruby.com.tw) The global English language learning boom has resulted not only in a huge number of English learners but also created a tremendous demand for…
Kimie Takahashi (2013) Language learning, gender and desire: Japanese women on the move. Multilingual Matters. It’s Valentine’s Day today. Valentine’s Day is a truly global event inextricably linking the emotional…
"美語是通往世界最近的路" (American English, for children, is the royal road to the world): An English educator promises the world Taiwan is enthralled with learning American English. One of the reasons for…
Ad for a private English language school in Taiwan: the normalization of American English is obvious in the name and imagery There is no denying the fact that English has…
Toiletological English Can you guess what kind of product the following text is promoting? Your well-being is close to our heart rail&fresh areas are bright and friendly and leave nothing…
In the past thirty years, Iran’s population has exploded from about 40 million to more than 72 million. Such rapid growth has resulted in the vast majority of the population…
Billboard advertising the Japanese food fair at Isetan I’ve never felt more welcome in a foreign city than where I am at the moment – Bangkok! It has to do…