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Tag Archives: Abu Dhabi
Happy Birthday, UAE!
The United Arab Emirates are celebrating another National Day! And they are doing it in style! I was lucky to enter the country exactly on its 40th birthday and so thought I should share the celebrations with Language-on-the-Move readers here … Continue reading
Posted in Language & consumerism
Tagged Abu Dhabi, banal nationalism, consumption, Dubai, United Arab Emirates
1 Comment
نام های تجاریِ نویسه گردان
Persian version of my blog post about transliterated brand names Translated by Setareh Felfelian (ستاره فلفلیان) به تازگى به يك پايان نامه ی کارشناسی ارشدِ نوشته شده در دانشگاهِ آفريقاى جنوبى در سال ٢٠٠٦ که درباره ی تبليغاتِ مربوط به … Continue reading
Posted in Language & consumerism, فارسی
Tagged Abu Dhabi, advertising, Arabic, brand names, English, English as a Global Language, English in the Middle East, globalization, globalization of nothing, Iran, Monolingualism, Multilingualism, Persian, transliteration, انگلیسی, تک زبانی, نام های تجاری, نویسه گردانی, چند زبانی
3 Comments
Transliterated brand names
I’ve just come across a 2006 University of South Africa MA thesis investigating Saudi fast-food ads. The author, Basem Abbas Al Agha, finds that […] 97% of the respondents believed that the translations are incomprehensible in Arabic. The other 3% stated … Continue reading
Ramadan Kareem! Or: Urban Etiquette for Monolinguals
Muslims around the world were celebrating the holy month of Ramadan recently and the greeting de jour here in Abu Dhabi was Ramadan Kareem!, which literally translates as “Ramadan is generous.” Ramadan Kareem! is one of the many Arabic expressions that the … Continue reading