Language & consumerism

Piller, I., K. Takahashi, & Y. Watanabe. 2010. The Dark Side of TESOL: The Hidden Costs of the Consumption of English. Cross-Cultural Studies, Vol 20, 183 – 201.  (Full text)

Piller, I. In press. Sexualizing travel spaces. In Adam Jaworski and Crispin Thurlow. Eds. Semiotic Landscapes: Language, Image, Space. London: Continuum. (read a preprint)

Duchêne, A. & I. Piller. 2009. Final report: Languages, identities and tourism: Towards an understanding of social and linguistic challenges in Switzerland in the context of globalization. (in German). (Project website)(Full text)

Jaworksi, A. & I. Piller. 2008. Linguascaping Switzerland: language ideologies in tourism. In Locher, Miriam and Jürg Strässler. Eds. Standards and norms in the English Language. Berlin and New York: Mouton de Gruyter, 301-321. (coming soon)

Piller, I. 2007. English in Swiss tourism marketing. In Cristina Flores and Orlando Grossegesse (Eds.), Wildern in luso-austro-deutschen Sprach- und Textgefilden: Festschrift zum 60. Geburtstag von Erwin Koller [Roughing it in the linguistic and textual wilds of Portuguese, Austrian and German: Festschrift for Erwin Koller on the occasion of his 60th birthday]. Braga, PT: Cehum – Centro de Estudos Humanísticos, 57-73. (Full text)

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