Klepper, M. & I. Piller. 2000. The language of poetry and advertising – an interdisciplinary teaching project at Hamburg University. EESE – Erfurt Electronic Studies in English 5

This article reports upon an interdisciplinary teaching project in linguistics and literary studies conducted in the English Department of Hamburg University. The teaching project was motivated by a perceived lack of communication between linguistics and literary studies, and by a similarity between the text types of poetry and advertising which has as yet gone largely unexplored. In this article we first describe our motivations for the project as well as our motivations in publishing this report. We then go on to describe the development, implementation and evaluation of the project. The article contains three detailed lesson plans and an invitation to appropriate them in other contexts. The in-depth discussion of didactic questions is intended to instigate debate about the teaching practices in English Studies at German universities.